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Orange County - The HR Brand Is A Key Business Influencer

  • 19 Sep 2023
  • 7:00 AM - 10:00 AM
  • 530 Technology Drive, Irvine, CA 92618

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Gone are the days when HR was considered a mere afterthought in the realm of business success. Today, we stand witness to the evolution of HR, as it has emerged as the most dynamic and impactful function within organizations. 

 

Join NHRA-OC and Helena Ferrari, GPHR, PHR, speaker and global human resources executive, on September 19 to explore innovative and creative strategies implemented by the HR community to display our brand. During this engaging and interactive session, we will delve into the realities faced by HR professionals, who have long been misunderstood and underutilized. 

  

Ms. Ferrari will demonstrate real scenarios of how true business value comes at the intersection of people, culture, business expectations, and strategies for how the HR brand makes a mark on the organization's bottom line.  This session will empower attendees with knowledge and insights to unlock the full potential of your HR groups with three impactful and lasting take aways: 

  1. Strategies to Promote the HR Brand 
  2. Approaches to Transform Culture 
  3. Ways to Quantify HR’s Value & Business Relevance 



About The Speakers

Helena Ferrari, GPHR, PHR understands that true business value comes at the intersection of people, culture, business expectations. With 25+ years as a certified Global Human Resources Executive, facilitator, advisor, coach, and keynote speaker. Helena founded The HRRx www.thehrrx.com on the belief that delivering timely innovative client solutions will maximize your greatest asset, PEOPLE! Helena holds a BS/BA from University of LaVerne and is an Exam Development Volunteer for HRCI. She is a dedicated supporter of the community, including Executive Next Practices (ENP), University of California Irvine, Working Wardrobes, Irvine Valley College, and NHRA Rising Star Programs. 


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