Rochester - Building an Employer Branding Strategy: Why “We’re Hiring” Posts Don’t Work

Amanda Loucks

Amanda’s  experience stretches across multiple industries including defense, higher education, banking, retail, and hospitality. Over the last two decades, these positions allowed her to develop skills in employer branding, data analytics management, global technology training and implementation, policy and procedure development, and program/project management. The last five years have been her favorite as they focused on building a global talent acquisition operations function. This included implementing processes around effective utilization of Glassdoor to attract candidates and raise the overall company rating, centralizing social media pages and content across four continents, and creating satisfaction surveys for candidates and internal hiring teams. Amanda has implemented several technologies including Paycor, Avature, and WorkDay, and is a certified Actualized Performance Cycle, DISC, and Motivators practitioner. Amanda has a Master’s degree in Human Resource Development from Nazareth University and a Bachelor’s degree in Communication from The University of Tampa. On a personal note, Amanda enjoys spending time with her husband, son, and our dogs, gardening, DIY home projects, and visiting new places.  

Crystal Kardys

Crystal has worked in talent acquisition for seventeen years. Her experience spans the staffing, Recruitment Process Outsourcing (RPO), higher education, and corporate defense industries.  She has built a career working with small to large Fortune 500 and FTSE 250 organizations to implement and expand their talent acquisition functions across the globe.  She is the founding member of WilsonHCG’s annual Fortune 500 Employer Brand report, creating the methodology in which all Fortune 500 companies are assessed. The report was first published in 2014 and continues today. Crystal has also been recognized as a “Woman Worth Watching” by Profiles in Diversity Journal. She has an extensive background in talent acquisition operations, university recruitment, global referral programs, and implementing Talent Acquisition software like WorkDay, iCIMS, Taleo, UKG, Paycor, and SuccessFactors, Avature.  Crystal holds a Master’s degree in Management and Leadership, and a Bachelor's degree in Business Administration concentrating on Human Resources and Marketing.  When Crystal isn’t having fun with L21 Solutions, she is cheering her daughters on at soccer games and horse shows with her husband and dog.